SEO & Search Optimisation Built for the AI Era
From Google Search to AI Search, we help your business get found.
Technical foundations to AI ready content, we build search strategies that work today and prepare you for tomorrow.
Traditional SEO
Foundations
We get the basics right first. Technical optimisation, on-page SEO, content strategy, and keyword targeting that builds sustainable organic growth. Your website needs to perform well in standard search before it can excel in AI powered results.
AI Search
Preparation
We structure your content to perform well in AI driven search experiences, including Google's AI Overviews and other AI search platforms. This means creating clear, authoritative content that AI tools can easily understand and reference in their responses.
Business Focused
Strategy
We focus on outcomes that matter to your business, not vanity metrics. Every recommendation is designed to drive qualified traffic, improve user experience, and support your broader marketing goals.
Everything You Need (and Nothing You Don’t)
What We Do
SEO Audits
On-Page Optimisation
Content Strategy
Technical SEO
Keyword Research
AI Content Optimisation
Local SEO Support
Website Migration SEO
How It Works
Timeline: Early wins typically appear within 4-8 weeks, with meaningful results building over 3-6 months.
SEO Audit & Analysis
We analyse your current search performance, technical setup, and content structure. We also assess how well positioned you are for AI search features and identify quick wins alongside long term opportunities.
Strategy Development
We create a tailored plan combining traditional SEO improvements with AI ready content optimisation. Every recommendation is prioritised based on impact and your business goals.
Implementation & Optimisation
We implement technical fixes, optimise existing content, and create new AI friendly content. This includes proper schema markup, clear structure, and authoritative information that performs well in both traditional and AI search.
Monitor & Refine
We track performance across traditional search metrics and monitor appearances in AI overviews. Regular reporting shows progress and identifies new optimisation opportunities.
Who this is for
You’re a business that:
- Wants to improve search visibility without gimmicks or shortcuts
- Understands that good SEO takes time but delivers lasting results
- Needs someone who can explain what actually works and why
- Wants to future proof your search presence for AI powered results
Perfect for home services, manufacturing, trade, property, consulting, and businesses launching digital products.
Investment
Every business has different SEO needs and goals, which is why we don’t believe in one-size-fits-all pricing. The best way to understand your investment is through a detailed discussion about your current site status, and business goals to ensure you get exactly what your business requires.
To give you a general sense of our service ranges:
- Simple SEO Optimised Content Creation starting from $600/month
- Monthly SEO Management starting from $1400/month
- Website Migration SEO starting from $4,000+ (depending on complexity)
Setup and audit fees may apply for new clients or comprehensive site analysis. These are starting estimates only and every project is quoted individually.
Our Approach
We’re not an SEO agency that promises overnight results or uses questionable tactics. We don’t offer large scale link building campaigns or create robotic, keyword stuffed content that reads poorly.
We also don’t specialise in enterprise level technical migrations or manage massive e-commerce SEO campaigns with thousands of products.
Our focus is on sustainable, integrated SEO that supports your business goals. We prioritise content that’s written for real people first, optimised for search engines second, and structured for AI discovery third. If you want honest advice and long term results – you’re in the right place.
“Most businesses are confused about what SEO actually works, and now with AI search changing the landscape, it’s even more complex. We focus on the fundamentals that drive real business growth, plus preparing for the AI driven future of search.”
Understanding AI Search
What's happening right now
Google's AI Overviews are already appearing in search results, pulling content from websites to create AI generated summaries. Your content could be featured in these summaries or completely bypassed.
Why it matters
When someone searches for information in your industry, AI might answer their question using content from your competitors instead of sending them to your website. Being AI ready means staying visible as search evolves.
How we help
We structure your content so it's more likely to be referenced in AI summaries while maintaining strong performance in traditional search results. It's about being prepared for both worlds.
Before You Get Started...
"We don't understand what SEO actually works"
That’s completely normal – there’s a lot of conflicting advice out there. We focus on proven fundamentals and explain everything in plain English, so you always know what we’re doing and why.
"How long does SEO take to work?"
Honest answer: 3-6 months for meaningful results. We focus on early wins (like technical fixes and content improvements) while building long term organic growth. No shortcuts, just sustainable progress.
"Is it worth the investment for our business?"
It depends on your industry, competition, and goals. We’ll give you an honest assessment during our strategy call about whether SEO makes sense for your business right now.
"What about this AI search stuff?"
Most businesses don’t know about AI search yet, which is exactly why now is the time to prepare. We’ll educate you on what’s happening and help you get ahead of the curve.
Our Track Record
Testimonials
“As a little bit of feed back, I had a meeting with a business yesterday that is expanding into Melbourne and her search online pointed them our way. We in the prime seat because our website was first in the search and our web page easy to follow.“
National Business in Australia
Name Removed for Confidentiality
Case Studies
Following comprehensive SEO optimisation strategies implemented in early 2025, this digital marketing campaign delivered exceptional organic growth results. Over a four-month period (March-June 2025), the website achieved a 23.1% increase in search impressions (from 264,131 to 325,080) and a 23.8% increase in clicks (from 6,621 to 8,196).
The consistent month-over-month growth trajectory demonstrates the effectiveness of the SEO implementation, with clicks growing slightly faster than impressions—indicating improved search rankings and enhanced click-through rates. This sustainable upward trend showcases how strategic SEO optimisation can deliver measurable business impact through increased organic visibility and user engagement.
Clients we've worked with
Ready to get started?
Get honest advice about your search strategy options.
We’ll discuss your current search presence and identify the best opportunities for your business.
SEO & AI Search,
no fuss, just good work.